Loupedeck CT arkistot - Loupedeck https://loupedeck.com/blog/category/loupedeck-ct/ Loupedeck Online Store Wed, 29 Mar 2023 12:49:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://loupedeck.com/wp-content/uploads/2021/05/favicon-150x150.png Loupedeck CT arkistot - Loupedeck https://loupedeck.com/blog/category/loupedeck-ct/ 32 32 Moody on Instagram: Meet Thomas Kakareko https://loupedeck.com/blog/moody-on-instagram-meet-thomas-kakareko/ https://loupedeck.com/blog/moody-on-instagram-meet-thomas-kakareko/#respond Thu, 17 Dec 2020 10:37:00 +0000 https://loupedeck.com/?p=516 Thomas Kakareko (@thomas_k) is one of the most successful German photographers on Instagram. In conversation with Loupedeck, he talks about his journey and his work with Loupedeck CT.

Artikkeli Moody on Instagram: Meet Thomas Kakareko julkaistiin ensimmäisen kerran Loupedeck.

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Moody on Instagram: Meet Thomas Kakareko

Thomas Kakareko (@thomas_k) is one of the most successful German photographers on Instagram. In conversation with Loupedeck, he talks about his journey and his work with Loupedeck CT.

HEY THOMAS. TELL ME, HOW DID IT ALL START?

To be honest, it was almost by accident. I joined Instagram shortly after it launched at the end of 2010 and convinced a friend to sign up as well. At first, the content was pretty unspectacular, with lots of snapshots and cat pictures. The whole topic of sharing pictures or content, in general, was really not that that big of a topic back then.

WAS IT YOUR PLAN FROM THE BEGINNING TO BE A PROFESSIONAL INFLUENCER?

the plan is definitely not the right word – the platform was still totally new back then, and the term “influencer” as we use it today didn’t even exist yet. I was unhappy with my studies at the time and was looking for a way to break out. That’s when Instagram appeared as a welcome and promising change.

HOW DID YOU DIVE INTO THIS NEW PASSION IN THE BEGINNING? WAS IT MAINLY LEARNING BY DOING FOR YOU AS AN AUTODIDACT?

Of course, as a career changer, I had a lot of catching up to do, not only in terms of practice but also in theory. Once my passion was awakened, I threw myself into the subject and absorbed everything I could find. I read a lot, looked at old masters, and tried to sharpen my eye. The first two years were mainly characterized by wild trial and error until I found my style in street photography.

WHAT WAS THE FIRST MILESTONE FOR YOU IN YOUR CAREER AS A PHOTOGRAPHER?

My first collaborations were an important step for me to feel legitimate as someone who just started doing this professionally. I started to perceive myself as a photographer, to admit that to myself. Sometimes I almost had to remind myself: you’re a photographer, you get paid for your work, might as well call yourself a photographer. But it was also the general appreciation for my work, my creative output, that meant a lot to me.

WHAT IS IT ABOUT STREET PHOTOGRAPHY THAT YOU LOVE?

Well, it was definitely the biggest topic on Instagram back then and my first point of contact with photography, which then quickly developed into a passion. When I’m out and about with my camera, I observe a lot, feeling almost invisible. This allows me to capture real moments and genuine moods, which has an incomparable appeal for me.

Catching the right moment turns an everyday moment into something significant. Timing is essential because otherwise you quickly slip into the banal; one second can make all the difference. Once you’ve achieved that a few times, you’re quickly out there every day trying to replicate it.

HOW HAS YOUR INSTAGRAM SUCCESS AFFECTED YOUR PHOTOGRAPHY?

Of course, classic street photography became more and more difficult the more reach I had. That’s when people would recognize themselves or their friends and link to them in the pictures. That’s great, of course, but also not the point.

I have my golden rule that I only publish images that are flattering to the subject. Still, of course, not everyone agrees to their picture being shared publicly, especially with the reach of my channel. That’s why I’ve evolved my visual language in recent years, away from people and more towards urban landscapes.

HOW DID YOU USE THIS UPHEAVAL TO DEVELOP YOUR STYLE?

From the beginning, my images were very emotionally charged. Now that people are not the focus anymore, I try to provoke emotions differently. To do this, I work a lot with light and mood, color combinations, complimentary contrasts, but also exciting geometric elements like lines of houses. What emotions are triggered in the end in the viewer you can never know, but as long as something is touched on the inside, I have achieved my goal.

HOW DO YOU COPE WITH THE INTEREST IN YOU THAT COMES WITH BEING AN INFLUENCER?

It’s a daily challenge and rather difficult at times. I’m very introverted, I much prefer to be behind the camera rather than in front of it. On the other hand, of course, I understand that for my followers it’s not just the final pictures that are exciting, but also what happens behind the scenes. If you want to be successful, you can’t avoid showing your face. Who is the photographer, what is the process like, how do they get the results, that’s what I want to show more of.

DID YOU SOMETIMES STRUGGLE WITH THE DECISION TO RELY ON INSTAGRAM?

Sure, there were moments when I doubted, asked myself – what are you doing here, dropping out of college for a few pictures shot on mobile. But I didn’t let this insecurity show, and today I no longer struggle with it. I’ve been successful on Instagram for more than ten years now, I don’t have to prove anything to anyone anymore, and that is quite relieving.

It’s definitely a demanding platform. You have to be active all the time, and if you don’t post for two or three days, it’s directly reflected in your reach. It’s not easy, especially with creative work. If you have a blockage, don’t like your own work, or just don’t feel like it – “taking a break” is unfortunately not really an option, you have to keep going.

Of course, even though I sometimes grumble, I’m still happy to have been able to make a living from it for so long. I’ve had a lot of support, met friends all over the world, and for that, I’m eternally grateful.

YOUR IMAGES HAVE A DISTINCTIVE STYLE. HOW DO YOU DEVELOP IT?

On an Instagram profile, the last dozen published posts are displayed at the same time, and that’s also my business card for potential customers. For the aesthetics, it is therefore important that the images have a certain consistency, that there is a common thread.

I achieve this mainly with the help of my personal presets, in which I invest a lot of time when creating them. Then I have them ready at hand on my Loupedeck CT, and often I know exactly which preset fits the image at first glance, and then all that’s left is to fine-tune it.

I’ve developed a certain rhythm because after a few months I get bored with the presets and start to create a new set. Generally, it stays in the dark spectrum, but I experiment with hues and temperature, evolving to keep it exciting. My followers always notice right away when I try new things.

WHAT IS THE BEST STEP IN EDITING FOR YOU?

My images feature a lot of black and gray and get tension and balance from light or strong complementary contrasts, so working with curves is the most important step for me. That’s where I get the most impact, giving images my individual style. I try out a lot until I like the result. In general, I definitely have a soft spot for dark tones and gloomy moods, that’s my personal aesthetic.

The Loupedeck CT helps me tremendously to get the most out of my images. I can make super-precise adjustments in the curves without having to take my eyes off the image. It makes me feel much closer to the image, and I can intuitively realize my vision.

HOW HAS THE LOUPEDECK CT CHANGED YOUR WORKFLOW?

If you’ve been editing images for many years as I have, you’re pretty stuck in your ways. So it was exciting to completely break down my process, tweak it, and reassemble it with the Loupedeck. It took a little getting used to, of course, but I can do every step that I used to need the mouse for better with the Loupedeck CT. I’m always surprised at how much more direct editing feels now.

TO WHOM WOULD YOU RECOMMEND THE LOUPEDECK CT?

I recommend the Loupedeck CT to all my colleagues who edit images professionally. Not only has it turned my workflow around and improved it, but it also brings me much closer to the image while I’m working.

Find and follow Thomas on Instagram: @thomas_k

Discover more Loupedeck Stories

Artikkeli Moody on Instagram: Meet Thomas Kakareko julkaistiin ensimmäisen kerran Loupedeck.

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Creating stunning food photography with We Eat Together https://loupedeck.com/blog/we-eat-together/ https://loupedeck.com/blog/we-eat-together/#respond Fri, 25 Sep 2020 12:19:00 +0000 https://loupedeck.com/?p=2833 Skyler Burt is the voice behind We Eat Together, a website and YouTube channel where he aims to help inspire his more than 220,000 subscribers to deepen their passion for food photography and improve their skills along the way.

Artikkeli Creating stunning food photography with We Eat Together julkaistiin ensimmäisen kerran Loupedeck.

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Creating stunning food photography with We Eat Together

Skyler Burt is the voice behind We Eat Together, a website and YouTube channel where he aims to help inspire his more than 220,000 subscribers to deepen their passion for food photography and improve their skills along the way.

Why did you become a photographer and what made you interested in food photography specifically?

I first wanted to be a landscape painter, hilariously enough. I hitchhiked around the USA taking snapshots of some of the beautiful scenery that I wanted to paint. I showed the photos to a gallery and they said I should study photography in college. Which I think was a nice way of saying my images sucked and that I should go learn something. So I did just that and majored in photojournalism.

I was first interested in travel photography, but I didn’t know much about the industry or at least how to get paid to do it. However, after cold calling and setting up meetings with creative directors, I started getting commercial work with high-end resorts and tourism boards and my travel photography slowly started morphing into food photography. Now I’m 100% food photography, yet I’d never turn down an opportunity to travel.

How would you describe your style of photography? Any signatures to how you shoot your photos (focus/lighting/etc.)?

For my personal work, it’s really hard for me to describe my own style. Some people have said that my images are like controlled chaos or that I’m a master of mess. I like that description, because I believe styling and composition are really the only things truly unique about food photography.

As far as lighting, I tend to gravitate towards dark and dramatic. I use artificial lighting, which ultimately, I’m using strobes to replicate beautiful soft diffused natural light. I don’t know if I have any signature techniques, but one of my most popular YouTube videos is how to create a professional product shot using only a single light. The whole point of that video is to find creative solutions and get the most out of the gear you have, which is kind of what my whole channel is about.

Can you tell us a little about your website We Eat Together, why you started it and what you hope people take away from visiting?

We Eat Together was born out of my frustrations being a studio lecturer at university and not finding any valuable information to share with my students about food photography. There is a huge community of people there that are either really curious about working as a professional food photographer or who simply love food and sharing their recipes with the world. I wanted to create a space with articles that all could learn from and a variety of courses if they want to dive even deeper into improving their skills.

In the age of the smartphone, it’s easy for everyone to feel like they are a budding food photographer, but getting professional-looking photos of food can be difficult. Without giving away all your secrets – any tips you can share to help people create stunning food images?

Just like all types of photography, I believe food photography relies heavily on a beautiful subject, but you need great light and composition to make even the most delicious subject look appetizing. Having some nice lenses and a camera is great, but even if you’re shooting with a smartphone, you can make some great images.

My biggest tip is always to try and make your food the brightest part of your image. Flat light without shadows or highlights is a photo killer. You want your food to pop off the background, and having that subject be the brightest element in your image will make it stand out from the scene. Another simple tip is to use just a single light source, whether that’s your window or some artificial light, make sure there is only one light from a single direction entering your photo. This will make sure you have appropriate contrast with no mixing of different types of lights and color temperatures.

Editing plays a big part in food photography – with everything from image selection to fine adjustments playing a big role to help the subject look its best. process. Can you walk us through your usual process?

My usual editing process starts with image selection. I typically use Capture One to shoot tethered from my camera to my computer, so the images appear as I take them (which I have a custom button now on my Loupedeck CT that fires off my camera when I press it!) After the shoot comes to the long process of selecting the winning shots; sometimes I know right away and I rate the shots as I take them, but other times I’m sifting through 500 or so images per shoot.

After I’ve made my selections, I’ll start to develop the images using the sliders either in Capture One or in the Lightroom develop module. I usually create a general adjustment with things like white balance, exposure and contrast then sync those basic adjustments to all the other images I took during that session.

After the RAW images are processed, I’ll move over to Photoshop to remove blemishes, pieces of food that got out of place or to do more advanced composites combining multiple images together.

What were your first impressions of the Loupedeck CT?

It’s a beautiful product, I mean just looking at it, it looks great on the desk. I’m not going to lie, it was tough at first because I only have ever used the keyboard. However, after testing it out and working with it for a week or so, I was easily able to use it without taking my eyes off the monitor. It just took time for my brain to memorize where the dials and buttons are, but now it’s really fast.

How did Loupedeck make a difference to your editing?

For me the Loupedeck made two big differences in my editing process. One being speed and the other is simultaneously looking at the image while using the sliders or brushes. For me the Loupedeck shaved off time in a lot of areas, whether that’s replacing a hotkey with a single button or dial, or being able to create my own custom buttons, it saves time in small increments that add up over the long run.

The other area, being able to simultaneously look at the image while using the sliders or brushes when I’m color correcting my images is a huge improvement over using the software and mouse. It’s just a lot more fluid for me, I’m not as concerned with the numbers on the panels anymore as I am now with how the images look while I’m adjusting. I also use a lot of adjustment brushes and masks, so being able to control the size and feather of the brush with the dials on the Loupedeck makes the experience a lot more like using a Wacom tablet, instead of mashing the keyboard all day long.

A lot of your final images are composites – how has the Loupedeck CT made the composite editing process for easier for you?

Again, I use a lot of brushes to create masks for compositing images, but also to do local adjustments making the image brighter or darker in areas. Being able to control the size and feather of the brush without having to mash the keyboard all day is a huge difference. It’s faster and less cumbersome. I also loath taking my hand off my mouse when I’m compositing, and I feel like I rarely have to do that at all now while using the Loupedeck.

You create a lot of food videos and commercials as well. How has the Loupedeck CT affected your video editing workflow and made the editing process easier?

For me it’s the simple things, like scrubbing through my timeline, moving between clips that are just faster with the Loupedeck and again lets me keep my other hand on the mouse. It’s also things like being able to move the playhead one frame over with the dial, or easily zoom in and out on the timeline with the twist of a dial. Small things like that, which were always little frustrations that are now simpler.

As part of your job, you work with various people on-site, particularly food stylists. Have you been able to integrate the Loupedeck CT into your on-site shooting and what kind of difference has it made?

Yeah so that’s a funny thing, on set I always shoot tethered to my laptop, and the client or food stylists will often want to either take a picture, rotate, rate or cycle through the images. I would always have to show them how to do it in the software or tell them what the hotkey was, and most of the time it would be confusing, or I would have to explain it multiple times throughout the shoot. So now with the Loupedeck, I’ve created a couple of custom controls on the touch buttons that are clearly labeled for when clients or food stylists need them.

Would you recommend the Loupedeck to other creatives?

I would definitely recommend the Loupedeck to my friends and other creatives who do a lot of image or video work. I think it has a lot of fun and practical applications for speeding up that editing workflow but also on set as well. When you do a lot of editing and post-production, seconds add up to hours and days over the long term, so anything that will shave off time during that process is extremely valuable from a time standpoint.

Discover more Loupedeck Stories

Artikkeli Creating stunning food photography with We Eat Together julkaistiin ensimmäisen kerran Loupedeck.

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How Adam Karnacz enhanced his landscape photography with Loupedeck+ https://loupedeck.com/blog/tes-test-test/ https://loupedeck.com/blog/tes-test-test/#respond Mon, 01 Jul 2019 11:12:00 +0000 https://loupedeck.com/?p=2932 Adam Karnacz visited us here in Finland to express his experiences with Loupedeck editing consoles. Before we met up here in Helsinki we sent Adam on a photographic adventure to Finnish Lapland where he documented the beautiful landscapes of Finland and even Norway!

Artikkeli How Adam Karnacz enhanced his landscape photography with Loupedeck+ julkaistiin ensimmäisen kerran Loupedeck.

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How Adam Karnacz enhanced his landscape photography with Loupedeck+

Adam Karnacz visited us here in Finland to express his experiences with Loupedeck editing consoles. Before we met up here in Helsinki we sent Adam on a photographic adventure to Finnish Lapland where he documented the beautiful landscapes of Finland and even Norway!

HEY THOMAS. TELL ME, HOW DID IT ALL START?

To be honest, it was almost by accident. I joined Instagram shortly after it launched at the end of 2010 and convinced a friend to sign up as well. At first, the content was pretty unspectacular, with lots of snapshots and cat pictures. The whole topic of sharing pictures or content, in general, was really not that that big of a topic back then.

WAS IT YOUR PLAN FROM THE BEGINNING TO BE A PROFESSIONAL INFLUENCER?

the plan is definitely not the right word – the platform was still totally new back then, and the term “influencer” as we use it today didn’t even exist yet. I was unhappy with my studies at the time and was looking for a way to break out. That’s when Instagram appeared as a welcome and promising change.

HOW DID YOU DIVE INTO THIS NEW PASSION IN THE BEGINNING? WAS IT MAINLY LEARNING BY DOING FOR YOU AS AN AUTODIDACT?

Of course, as a career changer, I had a lot of catching up to do, not only in terms of practice but also in theory. Once my passion was awakened, I threw myself into the subject and absorbed everything I could find. I read a lot, looked at old masters, and tried to sharpen my eye. The first two years were mainly characterized by wild trial and error until I found my style in street photography.

HOW DO YOU COPE WITH THE INTEREST IN YOU THAT COMES WITH BEING AN INFLUENCER?

It’s a daily challenge and rather difficult at times. I’m very introverted, I much prefer to be behind the camera rather than in front of it. On the other hand, of course, I understand that for my followers it’s not just the final pictures that are exciting, but also what happens behind the scenes. If you want to be successful, you can’t avoid showing your face. Who is the photographer, what is the process like, how do they get the results, that’s what I want to show more of.

DID YOU SOMETIMES STRUGGLE WITH THE DECISION TO RELY ON INSTAGRAM?

Sure, there were moments when I doubted, asked myself – what are you doing here, dropping out of college for a few pictures shot on mobile. But I didn’t let this insecurity show, and today I no longer struggle with it. I’ve been successful on Instagram for more than ten years now, I don’t have to prove anything to anyone anymore, and that is quite relieving.

It’s definitely a demanding platform. You have to be active all the time, and if you don’t post for two or three days, it’s directly reflected in your reach. It’s not easy, especially with creative work. If you have a blockage, don’t like your own work, or just don’t feel like it – “taking a break” is unfortunately not really an option, you have to keep going.

Of course, even though I sometimes grumble, I’m still happy to have been able to make a living from it for so long. I’ve had a lot of support, met friends all over the world, and for that, I’m eternally grateful.

YOUR IMAGES HAVE A DISTINCTIVE STYLE. HOW DO YOU DEVELOP IT?

On an Instagram profile, the last dozen published posts are displayed at the same time, and that’s also my business card for potential customers. For the aesthetics, it is therefore important that the images have a certain consistency, that there is a common thread.

I achieve this mainly with the help of my personal presets, in which I invest a lot of time when creating them. Then I have them ready at hand on my Loupedeck CT, and often I know exactly which preset fits the image at first glance, and then all that’s left is to fine-tune it.

I’ve developed a certain rhythm because after a few months I get bored with the presets and start to create a new set. Generally, it stays in the dark spectrum, but I experiment with hues and temperature, evolving to keep it exciting. My followers always notice right away when I try new things.

WHAT IS THE BEST STEP IN EDITING FOR YOU?

My images feature a lot of black and gray and get tension and balance from light or strong complementary contrasts, so working with curves is the most important step for me. That’s where I get the most impact, giving images my individual style. I try out a lot until I like the result. In general, I definitely have a soft spot for dark tones and gloomy moods, that’s my personal aesthetic.

The Loupedeck CT helps me tremendously to get the most out of my images. I can make super-precise adjustments in the curves without having to take my eyes off the image. It makes me feel much closer to the image, and I can intuitively realize my vision.

HOW HAS THE LOUPEDECK CT CHANGED YOUR WORKFLOW?

If you’ve been editing images for many years as I have, you’re pretty stuck in your ways. So it was exciting to completely break down my process, tweak it, and reassemble it with the Loupedeck. It took a little getting used to, of course, but I can do every step that I used to need the mouse for better with the Loupedeck CT. I’m always surprised at how much more direct editing feels now.

TO WHOM WOULD YOU RECOMMEND THE LOUPEDECK CT?

I recommend the Loupedeck CT to all my colleagues who edit images professionally. Not only has it turned my workflow around and improved it, but it also brings me much closer to the image while I’m working.

Find and follow Thomas on Instagram: @thomas_k

WHAT WAS THE FIRST MILESTONE FOR YOU IN YOUR CAREER AS A PHOTOGRAPHER?

My first collaborations were an important step for me to feel legitimate as someone who just started doing this professionally. I started to perceive myself as a photographer, to admit that to myself. Sometimes I almost had to remind myself: you’re a photographer, you get paid for your work, might as well call yourself a photographer. But it was also the general appreciation for my work, my creative output, that meant a lot to me.

WHAT IS IT ABOUT STREET PHOTOGRAPHY THAT YOU LOVE?

Well, it was definitely the biggest topic on Instagram back then and my first point of contact with photography, which then quickly developed into a passion. When I’m out and about with my camera, I observe a lot, feeling almost invisible. This allows me to capture real moments and genuine moods, which has an incomparable appeal for me.

Catching the right moment turns an everyday moment into something significant. Timing is essential because otherwise you quickly slip into the banal; one second can make all the difference. Once you’ve achieved that a few times, you’re quickly out there every day trying to replicate it.

HOW HAS YOUR INSTAGRAM SUCCESS AFFECTED YOUR PHOTOGRAPHY?

Of course, classic street photography became more and more difficult the more reach I had. That’s when people would recognize themselves or their friends and link to them in the pictures. That’s great, of course, but also not the point.

I have my golden rule that I only publish images that are flattering to the subject. Still, of course, not everyone agrees to their picture being shared publicly, especially with the reach of my channel. That’s why I’ve evolved my visual language in recent years, away from people and more towards urban landscapes.

HOW DID YOU USE THIS UPHEAVAL TO DEVELOP YOUR STYLE?

From the beginning, my images were very emotionally charged. Now that people are not the focus anymore, I try to provoke emotions differently. To do this, I work a lot with light and mood, color combinations, complimentary contrasts, but also exciting geometric elements like lines of houses. What emotions are triggered in the end in the viewer you can never know, but as long as something is touched on the inside, I have achieved my goal.

Discover more Loupedeck Stories

Artikkeli How Adam Karnacz enhanced his landscape photography with Loupedeck+ julkaistiin ensimmäisen kerran Loupedeck.

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Aleksandar Jason’s Photographic Eye https://loupedeck.com/blog/aleksandar-jasons-photographic-eye/ https://loupedeck.com/blog/aleksandar-jasons-photographic-eye/#respond Sun, 30 Jun 2019 09:42:00 +0000 https://loupedeck.com/?p=2887 Read on as we tackle all your burning questions – including an insider look at how Loupedeck+ is integral to achieving that seductive autumnal look.

Artikkeli Aleksandar Jason’s Photographic Eye julkaistiin ensimmäisen kerran Loupedeck.

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Aleksandar Jason’s Photographic Eye

Read on as we tackle all your burning questions – including an insider look at how Loupedeck+ is integral to achieving that seductive autumnal look.

HEY THOMAS. TELL ME, HOW DID IT ALL START?

To be honest, it was almost by accident. I joined Instagram shortly after it launched at the end of 2010 and convinced a friend to sign up as well. At first, the content was pretty unspectacular, with lots of snapshots and cat pictures. The whole topic of sharing pictures or content, in general, was really not that that big of a topic back then.

WAS IT YOUR PLAN FROM THE BEGINNING TO BE A PROFESSIONAL INFLUENCER?

the plan is definitely not the right word – the platform was still totally new back then, and the term “influencer” as we use it today didn’t even exist yet. I was unhappy with my studies at the time and was looking for a way to break out. That’s when Instagram appeared as a welcome and promising change.

HOW DID YOU DIVE INTO THIS NEW PASSION IN THE BEGINNING? WAS IT MAINLY LEARNING BY DOING FOR YOU AS AN AUTODIDACT?

Of course, as a career changer, I had a lot of catching up to do, not only in terms of practice but also in theory. Once my passion was awakened, I threw myself into the subject and absorbed everything I could find. I read a lot, looked at old masters, and tried to sharpen my eye. The first two years were mainly characterized by wild trial and error until I found my style in street photography.

HOW DO YOU COPE WITH THE INTEREST IN YOU THAT COMES WITH BEING AN INFLUENCER?

It’s a daily challenge and rather difficult at times. I’m very introverted, I much prefer to be behind the camera rather than in front of it. On the other hand, of course, I understand that for my followers it’s not just the final pictures that are exciting, but also what happens behind the scenes. If you want to be successful, you can’t avoid showing your face. Who is the photographer, what is the process like, how do they get the results, that’s what I want to show more of.

DID YOU SOMETIMES STRUGGLE WITH THE DECISION TO RELY ON INSTAGRAM?

Sure, there were moments when I doubted, asked myself – what are you doing here, dropping out of college for a few pictures shot on mobile. But I didn’t let this insecurity show, and today I no longer struggle with it. I’ve been successful on Instagram for more than ten years now, I don’t have to prove anything to anyone anymore, and that is quite relieving.

It’s definitely a demanding platform. You have to be active all the time, and if you don’t post for two or three days, it’s directly reflected in your reach. It’s not easy, especially with creative work. If you have a blockage, don’t like your own work, or just don’t feel like it – “taking a break” is unfortunately not really an option, you have to keep going.

Of course, even though I sometimes grumble, I’m still happy to have been able to make a living from it for so long. I’ve had a lot of support, met friends all over the world, and for that, I’m eternally grateful.

YOUR IMAGES HAVE A DISTINCTIVE STYLE. HOW DO YOU DEVELOP IT?

On an Instagram profile, the last dozen published posts are displayed at the same time, and that’s also my business card for potential customers. For the aesthetics, it is therefore important that the images have a certain consistency, that there is a common thread.

I achieve this mainly with the help of my personal presets, in which I invest a lot of time when creating them. Then I have them ready at hand on my Loupedeck CT, and often I know exactly which preset fits the image at first glance, and then all that’s left is to fine-tune it.

I’ve developed a certain rhythm because after a few months I get bored with the presets and start to create a new set. Generally, it stays in the dark spectrum, but I experiment with hues and temperature, evolving to keep it exciting. My followers always notice right away when I try new things.

WHAT IS THE BEST STEP IN EDITING FOR YOU?

My images feature a lot of black and gray and get tension and balance from light or strong complementary contrasts, so working with curves is the most important step for me. That’s where I get the most impact, giving images my individual style. I try out a lot until I like the result. In general, I definitely have a soft spot for dark tones and gloomy moods, that’s my personal aesthetic.

The Loupedeck CT helps me tremendously to get the most out of my images. I can make super-precise adjustments in the curves without having to take my eyes off the image. It makes me feel much closer to the image, and I can intuitively realize my vision.

HOW HAS THE LOUPEDECK CT CHANGED YOUR WORKFLOW?

If you’ve been editing images for many years as I have, you’re pretty stuck in your ways. So it was exciting to completely break down my process, tweak it, and reassemble it with the Loupedeck. It took a little getting used to, of course, but I can do every step that I used to need the mouse for better with the Loupedeck CT. I’m always surprised at how much more direct editing feels now.

TO WHOM WOULD YOU RECOMMEND THE LOUPEDECK CT?

I recommend the Loupedeck CT to all my colleagues who edit images professionally. Not only has it turned my workflow around and improved it, but it also brings me much closer to the image while I’m working.

Find and follow Thomas on Instagram: @thomas_k

WHAT WAS THE FIRST MILESTONE FOR YOU IN YOUR CAREER AS A PHOTOGRAPHER?

My first collaborations were an important step for me to feel legitimate as someone who just started doing this professionally. I started to perceive myself as a photographer, to admit that to myself. Sometimes I almost had to remind myself: you’re a photographer, you get paid for your work, might as well call yourself a photographer. But it was also the general appreciation for my work, my creative output, that meant a lot to me.

WHAT IS IT ABOUT STREET PHOTOGRAPHY THAT YOU LOVE?

Well, it was definitely the biggest topic on Instagram back then and my first point of contact with photography, which then quickly developed into a passion. When I’m out and about with my camera, I observe a lot, feeling almost invisible. This allows me to capture real moments and genuine moods, which has an incomparable appeal for me.

Catching the right moment turns an everyday moment into something significant. Timing is essential because otherwise you quickly slip into the banal; one second can make all the difference. Once you’ve achieved that a few times, you’re quickly out there every day trying to replicate it.

HOW HAS YOUR INSTAGRAM SUCCESS AFFECTED YOUR PHOTOGRAPHY?

Of course, classic street photography became more and more difficult the more reach I had. That’s when people would recognize themselves or their friends and link to them in the pictures. That’s great, of course, but also not the point.

I have my golden rule that I only publish images that are flattering to the subject. Still, of course, not everyone agrees to their picture being shared publicly, especially with the reach of my channel. That’s why I’ve evolved my visual language in recent years, away from people and more towards urban landscapes.

HOW DID YOU USE THIS UPHEAVAL TO DEVELOP YOUR STYLE?

From the beginning, my images were very emotionally charged. Now that people are not the focus anymore, I try to provoke emotions differently. To do this, I work a lot with light and mood, color combinations, complimentary contrasts, but also exciting geometric elements like lines of houses. What emotions are triggered in the end in the viewer you can never know, but as long as something is touched on the inside, I have achieved my goal.

Now that you know how to take your style to the next level with the simple spin of a wheel, you’re probably ready to ramp up your marketing presence and Instagram audience. Aleks was fortunate enough to have created his Instagram account during simpler times, were posting images from road trips near Victoria slowly gained him the attention he needed to advance in his career. Although the app has grown and changed over the last few years, Alek’s feels that the way to stand out is to carve out a style for yourself and continually push that unique vision.

Followers want to see you and your work, and not the work of someone who may have inspired or influenced your aesthetic. One way to get to the core of your own style is to find a particular theme that drives you. For Aleks, it was road trips. What is that subject for you? What is it that makes you want to go out and shoot and edit tirelessly? It’s essential to find a passion project in order to stand out. And to capture and retain an audience, you must stay consistent. If the shots make your heart sing, they will resonate with your audience too. This is fundamentally the most important element in growing your followers, web presence, and ultimately your client base.

Please follow Aleksandar Jason’s Instagram: @aleksandarjason
For more information visit: www.aleksandarjason.com

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Artikkeli Aleksandar Jason’s Photographic Eye julkaistiin ensimmäisen kerran Loupedeck.

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